Nano - The Revolutionary Car
Nano - the dream of Ratan Tata has created a revolution in the Car Industry.
Such a low cost car like Nano may ignite the subdued desire of owning a car even among the lower middle class.
Let us delve into the socio economic ripple that Nano has generated.
Let us first look into the causes which prompt an individual to buy a car.
- Comfortable mode of conveyance
- Self-controlled and timely arrival at the destination
- Independence from public transport vehicles
- A Social status symbol
- Benchmark of well being
- Luxury and hobby
People buy car for varied reasons. If we can club the reasons into two main categories, we will find that the people go for a car either out of Need Or to fulfil a Desire. A car like Tata Nano, which costs one lac INR, will definitely be the first choice for people in need.
The only problem is the launching of the car and the entire marketing policy have made one message vibrant, its the car for the poor.
So, people for whom their social status is the prime benchmark can still opt for various other available options first hand or second hand.
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