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For details read on interactive branding

When we talk about work culture in different metros of the country a very generalized feeling comes in the mind that Kolkata is having very poor work culture. A person coming from Bombay and Delhi never gets tired in saying about fast life, more money and so on and so forth. Criticizing Kolkata working has become a fashion. Who is to be blamed for all this?

The most common cause for naming poor work culture is the problem relating with the time management.

You really feel sick finding markets closed at 1 O’ clock till evening. You feel more irritated finding the shopkeeper sleeping and not entertaining a genuine buyer. The matter does not end here. The shops are closed even if a customer is approaching. Come to the offices, you will find different timings for arrival and departure for the employees working in the same organization. There is no feeling of guilt on the face of the employee who is coming late.

Having worked in Delhi for over seven years and around 15 years in two spells at Bombay and now after completing three years in the City of Joy, I have mixed feelings.

Well, initially I never liked this metro, which is always living in the past. A very slow moving life with no enthusiasm among the people to grow. I could feel as if the place is having a long sleep after hard work. Nobody knows when it will wake up. However in these three years, somehow developed a feeling of love and attraction towards this place. I don’t know why, especially when the calculation of pluses and minuses makes a long row of dashes, which can be read as minuses.

I may recall a very interesting incident soon after landing here. Punctuality somehow became a part of life with the long span of working in Delhi and Bombay. So it was difficult for me to go away from it. Taking care of the office timing of 9:30 am, as usual I used to reach 5 minutes before but the closed office doors with locks used to greet me daily. There was nothing for me except to wander around here and there seeing the people cleaning the place.
Around 10 O’clock my office attendant used to come and clean up the office and put on the AC and invite me with a smile. One day,

I got surprised when he approached me with a very sad mood binding both hands with low eyes, looking downwards in whispering, he said, “Saab humko bahut bura lagta hai, aap etna bada officer hai aur idhar garmi mein ko kada hota hai.” I could not understand what he meant. So I told him, “so what, what do you want to say.”

He could guess the meaning of my words and in a very confident manner gave me one set of keys of the office quite humbly with a murmur which I heard “Saab yeh office ka chabi hai kum se kum aap office khol kar AC on karke baith to sakt hai. Humko aap ka kade rehna achha nahi lagta.” I was shocked looking at him.

There was no trace of guilt on his face. What to say about the realization that he is coming late. I could not utter a word and was in a dilemma, unable to decide what to do. Whether to fire him, give him orders to come in time or to come late myself. The whole day, I debated on this issue within self. By the evening I came to the conclusion to have the duplicate keys. At least, I was comfortable in the morning with AC as he rightly said.

The above incident is not the isolated one. I came across countless number of such episodes. Another interesting one is, meaningful to understand the pulse of the people here. To print my poetry book, I needed to purchase the paper from the wholesale market. The papers were going to cost around Rs.5, 000/- and by the time I reached the best shop it was just one minute to 8pm, the shopkeeper was closing shutters. I just showed my hand and my friend requested in Bangla to kindly hold on since we are going to purchase the papers worth Rs.5, 000/- in cash. But our repeated requests made no effect on the shopkeeper. He bluntly responded, “Come tomorrow.” It was really quite unusual for a person like me who had seen in Delhi and Bombay people crying for customers feeling happy to sit late and believe me I had to come back all the way and went again there next day to the same shop and purchased the papers. The reminding of yesterday’s happening to him was of no use, as the shopkeeper had no time to listen.

Talking to the people and making friends from different walks of life is very easy here. The most satisfying experience had been as a writer and poet. I may recall my first visit to my publisher in his branch office here when he had garlanded me and a reception committee was arranged for me with kind words of honour, welcoming me as an author and feeling obliged that an author is visiting their office. I returned with a number of complimentary books, which were chosen by me.

Money, I don’t think is having a very great place in the minds of the people here. Their value system is different. Priorities in life are their own domain. The contentment level is very high beyond imagination. A poor man is not unhappy because he is poor as long as he can meet two ends. A full plate of boiled rice with macher jhol is a complete food. Look at the satisfaction on the face with a full tummy. The cost of tea remained Re.1/- for the last 3 years though the size of the mudden pot is getting smaller and smaller. Again forget about the timings, because time is not money.

Kolkata lives with its glorious past keeping all the reminiscences alive. Once it was a capital of India for Britishers, now while talking about Bombay as commercial capital, without any hesitation we accept Kolkata as cultural capital of the country. It is no denying fact that art and culture prospered here and all noble laureates were connected with Bengal one way or the other. You can never find the satisfaction of making friends elsewhere because here a person is valued by his own virtues. Not like Delhi where people make friends with motives of short-term gain.

You should not be surprised to see Member of Parliament, film directors and theatre personalities enjoying the Re.1/- tea with samosa, which is called singara here at the small tea stalls situated at the corners of lanes.

I don’t know what made me to divert from the topic of this article. Maybe, it is the influence of the city of joy, which makes me to talk more about it. Anyway I am coming to the crux of the thing. It is common knowledge that traffic condition is very bad here like any other city. You cannot be sure to reach the destination as far as time is concerned. If you ask me how much time it takes to reach to the airport from Victoria Memorial, I can’t tell you in certain terms. It may be 45 minutes or 2 hours, it all depends, but you will find that nobody is in a hurry even the air traveler.

The taxi driver is comfortable in the traffic jam because the meter is running. He can always have the fresh air outside though the humidity level is over 90%. As a matter of fact, the meaning of fresh air for him is the smoke what he inhales from the beedi.

Sorry, I again drifted from the issue of punctuality because I aimed to write this article for justifying this concept on the basis of my experience. There is no point in repeating about the office, the markets and the general impression people have about lazy and lethargic attitude for which the sole factor is too much contentment and satisfaction among the people here. Whatever a person is earning he is satisfied. You go to a shoe shop it is to view the shoes only in the showcase because the shopkeeper is not going to take the pains of taking out the shoes from his store, trying them on your foot. When you argue, there is no result, except that you are out from the shop. Look at his reasoning. Which is quite logical. You know the size of your foot and all the models are available in the showcase then why should he labour to run around that too for many customers because he is also looking for comfort. Why should he get tired! Anyway, it is going to be endless if I continue relating these kinds of matters. Because the matter will not end be it a rickshawala, hotelier, fruit seller or paanwala.

As I said earlier Kolkata definitely had its golden era when people from all over the country used to come here to try their luck may it be for job, films, plays, etc. The first International Airport of the country here was busiest in whole South Asia having operation of around fifty foreign airlines, which reduced to just nine today. I am not going to debate for the reasons the only thing which comes to my mind is a guess as to what was the attitude of the people those days towards time management was it the same as today because the industrialization was also at its peak here. The history says that Bombay was nowhere before Kolkata many people came here made their fortunes and then left finding weak moments here. Again, the word punctuality reminds me to come back to the topic. The people are intelligent, they are knowledgeable, too much conscious about their rights, talkative, having enormous strengths and courage to argue and giving their time for the cause of others. When it comes to the question of implementation of any rule especially in the case of road accidents, they may not give time for their workplace but it is definitely available for others.

The underneath meaning is also there in the form of satisfying the hunger of establishing oneself as a leader.

The sentiments and the emotional level is a copyright of the people of Bengal. This cannot be given to the people coming from outside. Well it is great that they don’t differentiate the people on the basis of caste, creed and religion. Like in Maharashtra and southern states. You will never feel yourself like a non-Bengali. They don’t compel you to learn Bengali because they respect the legacy of Britishers in maintaining the names and monuments and also the English language. The state government lived with English as official language for over 55 years after independence.

I don’t know what is making me in not coming to the basic issue of punctuality. Now I assure you, I will talk on this only. People are punctual that too at highest level but the question is where they want. Why I am saying it because I have the reasons to get convinced about it.

Have you ever gone to see a Bangla play in Sisir Manch, Nandan or Rabindra Sadan or a Hindi drama in Kala Mandir.

You can’t afford to be late there because it is Kolkata, which represents art and culture. We mean business here. Houses are full. The cost of the ticket is minimal. The punctuality cannot only be observed but can be confirmed here. 6 pm means dot 6 pm.

Keep a watch on the correctness of your watch. Better tally it with television or radio otherwise you are liable to miss the beginning of the play. Or you may not be allowed to enter the hall. The curtain will open at sharp 6 pm. Discipline… it is there. Pindrop silence. No arguments, no talks, no disturbances allowed. Commitment to observe, timings and discipline is not ending here. At 7 pm there is a break for smoking, toilet and tea. Though it is a 5 minutes break with the ring of the bell. You will find that soon after a little over 4 minutes before the curtains are open all people are in, well seated in their respective seats. Some of them have come leaving their half cup tea and a burning cigarette which otherwise was too dear to finish. Curtain opens, play continues. Coming the end 9 pm. Play is enjoyed. Now where are we? There is no hurry, worry. Punctuality has been observed where it was required. Look at the devotion, dedication added with motivation without any financial incentive among the artists in the play. No management book will teach you because it is coming from the heart.

One day after seeing the play, I interacted with a gentleman who was the best actor according to me giving his utmost to justify the character he was playing. I wanted to appreciate his performance and to advise him for going to Bombay to act in TV serials, which will give him name, fame and a lot of money. To my utter surprise, he made me speechless, when he told me that he is holding a senior position in the Reserve Bank with handsome salary and perks. Acting is his hobby and as if somebody play games or go for swimming for enjoyment, it is the same for him when he is acting. I was amazed, where to find the earth like here.

I think I am right by saying that we in Kolkata are punctual where we want because our priority levels are different. A person is doing the job for his own satisfaction. Definitely not for money.

Today, I have a big circle of friends. Very heterogeneous. The people from all walks of life, judiciary, police, beaurocrats, politicians, writers, painters, poets, photographers and so on so forth. I asked a journalist friend why she has chosen this career when she was a brilliant student having done post graduation in English literature and journalism with flying colours. There were plenty of opportunities to appear for the competitions for holding the position and to rise up in the ladder of hierarchy. The answer came very simple. “Why for what, I don’t want to settle with a 10 to 5 job. Having a boss all the time. I love to interview people, to report the matters of public interest and above all to have a satisfaction of doing work for a cause, which concern the society and the public at large. I don’t bother about the odd working hours because I am fortunate enough to have a job, which is my hobby. I am getting sufficient money and I don’t aspire for too much money and perks.” I could just hear what she said and it was food for thought which was too close to reality where we can find such people… nowhere in today’s materialistic worlds. It is unique of Kolkata. Splended, Superb, terrific very rare feeling to adopt and practice heads to her.

Don’t get surprised if I say that the punctuality level, which I observed here, is quite rare. Without any hesitation I can commit that you cannot find the kind of commitment people have towards punctuality when it comes to the field of their interest. Look at the art exhibitions, young boys and girls form groups to exhibit their paintings and if the requirement is to give the paintings by 9 O’clock in the morning the artists will be there half an hour before the time with exact number of paintings and it may be there that they have made the same by spending sleepiness nights.

The journalists are having exemplary sense of punctuality when it comes to reach the places where the incidences have occurred and they are required to cover for reporting.

There are no timings for them to compose their own reporting on the computer giving it to the copy editor so as to ensure that it is prominently printed in the next days’ newspaper. The same situation is there for the film artist especially the actors and actresses. It is not like Bombay where these people never observe punctuality. Kolkata artists are having remarkable sense of responsibility towards work and you will never find them compromising with punctuality. It is my own imagination that the reason behind it is emotional because the hobby has become the job and they feel sentimentally attached to it. Here no order prevails; it is the game where heart and mind work together. Probably you may not find this phenomena, say the combination anywhere else. It is mental built-up or the value system people adopt since early childhood. The quality circles are created based on their own interests and likings so it is needless to say that any emphasis is required for maintaining punctuality or time-management since it comes automatically. It is really great to talk on this on the face of so much criticism about poor work culture in the otherwise, job oriented work life.

What to say, I need to end with simple words that it is a wonderful place really a city of joy in true sense where you can have your identity as a human being strictly on the strength of your virtues much away from the designation you are holding.

Today, it never bothers me as far as time is concerned because I can comfortably say that we are punctual where we want. That is why it is said who says we are not punctual. I feel proud to be a part of this city and do not miss Bombay, my own house, my friends, and the success story as a poet and writer left behind…

Prof. Dewakar Goel

Prof.  Dewakar  goel  was  invited  by  asian  airports  summit  2008 (19th to 21st February, 2008) at  singapore  as  chairperson  and  speaker   as  only  indian  to  talk  on  

Influence of Stress on performance of aviation sector across the world.

If we look down the memory lane, 70 years or so, the aviation was synonym to Air Force. The Indian Air Force took time in coming out of the legacy and clutches of Royal Air Force because even after independence till the year 1952 we had a Britisher as Commander-in-Chief, Indian Air Force. It was indeed matter of great honour that Indians were still pioneer though as member of Royal Air Force.

We may recall India’s first squadron Commanded by Air Marshal S.N. Goyal, when it was named “tigers” in remembrance to Netaji Subhas Chandra Bose, initiatives towards freedom struggle.

It all started by the solo flying by JRD Tata when we could name Juhu as Airport. Those were the days when Air India was in existence as a private commercial carrier. Its’ growth could have been manifold but somehow it could not remain a private affair and Air India got its wings from the Government as National Carrier. There had been developments in Air Force year-after-year as the youngest brother of Armed Forces, numbers of records were set and expansion remained as unending process.

If I talk about the latest for the Indian Air Force, a proposal for acquiring 200 Medium Multi-Role Combat Aircraft (MMRCA) in phased manner is going to be on cards. Our pilots set records year-after-year.

Wing Commander Anil Kumar and Rahul Monga manoeuvred a micro light aircraft around the globe in a record time of 80 days with a brief stop over at Karachi on the last leg of their journey. The duo flew over 19 countries and covered 40497 kms. before landing at the air force station Hindon on 19th August 2007.

This column can not afford to miss the progress made in the field of Civil Aviation. The Airports in the country were managed by Civil Aviation Deptt. and Central Public Works Deptts. of Government of India. We had very few Airports for civil aviation, which were catering the domestic requirements. Air Journey was confined to elite group of society. Foreign travel used to be a dream. It all came with the initiative taken by Dr. Karan Singh as Minister for Civil Aviation and Tourism by constituting a committee headed by JRD Tata to examine the feasibility and give recommendation for having international Airports in the country, meeting the requirements of International Civil Aviation Organization, Montreal. JRD Tata, we all know as father of Civil Aviation.

The Tata Committee report was accepted by the Government and it was the beginning of bright future of Civil Aviation in the country. Four International Airports, i.e. Bombay, Delhi, Culcutta and Madras, were born in 1972 managed by an autonomous body called International Airports Authority of India under the Ministry of Civil Aviation.

The Civil Aviation never looked back and the rest of the domestic airports, which were managed by the Government, also came under the purview of National Airports Authority, which came into existence in the year 1985. It never ended there. The year 1995 witnessed another historical event in the form of merger of these two organizations by single body Airports Authority of India

Coming back to the growth of Civil Aviation in the country till early 90s, it was all in the hands of National carriers i.e. Air India and Indian Airlines, we have witnessed long queues at Bombay and Delhi Airports what to say about Calcutta and Madras Airports. At that time, it was going well keeping in view of the limited passenger movement. The fares were very high and 95% air travellers were flying at the cost of others meaning thereby business travellers or some people going on emergency.

The mid 90s came with fortunate movement of Open Sky Policy.

We saw number of new private airlines on Indian horizon, East West Airlines, Intercontinental, Damania Airways, Jet Air, Modi-Luft, Air Asiatic, Raj Air and so on, may be with two or three aircrafts. The growth of private sector in the aviation sector was unbelievable as it was not anticipated. Nobody thought such a voluminous growth of passenger traffic. It will become a lengthy column if, I go on telling the things in micro level therefore, I need to stop here. Thanks to print and media educating you about the latest happenings, which are going to witness sea change in aviation industry in years to come. The speculations are that by the year 2020 our country is going to have name in the Aviation Sector of the world, beating many developed countries.

Today, it is quite a pleasant surprise to see that a lower middle class person with his family travelling by air, it is no more a dream.

If we go as per newspaper reports and the talks going on, each state of the country may have airports not one but in large number to provide connectivity. It was an encouraging talk by Capt. Gopinath of Deccan Air when he talked about low cost Airports much ahead to his beginning as low cost Airline. Well, one can imagine Airport with no conveyor belts, buses and air conditioned building, reducing the cost. See a passenger coming out of the Aircraft carrying his own luggage and taking a public transport for going to the city with no trolleys drinking water, visitor chairs, announcement system, CCTV, etc., etc. what you generally see at any Airport. We should not get surprise because a decade ago we never thought of an air journey without food, air hostesses or proper ticket with number of leaflets.

Civil aviation is going to come a long way as public utility service affordable to a common man. You may find regional airlines in future where the operation will be within the region. It will be a boom to the states which are not having proper road and train connectivity. The travel may be cost effective in view of small aircrafts such as ATRs and small Airports with bare minimum facilities.  There is no dearth of business houses who may be inclined to enter in aviation sector. Today, if I start counting the private players it goes on to name Jet Air, Kingfisher, Spice Jet, Deccan Air, MDLR, Go Air, Indigo Airline, Paramount, Archana Airways, Jackson, Air Sahara, and so on. We never thought of this expansion a decade ago. A stage has come where the normal citizen is having a choice to travel by Air or by Train. IT sector has played an important role in reducing the passenger cost by way of e-ticketing and on-line check-in etc.

This column has been written by me as a man amongst you, who is a passenger, Indian citizen and a visionary with great optimism towards progress of our nation in all evocation. The day is not far when India will be on the map of developed countries. The progress in the information technology sector has already ignited the engine in this direction. The civil aviation industry may follow soon. 

It all looks so good, the aircrafts representing different airlines of India landing across the world at different airports giving name to our country. It makes our presence on the globe, we are no more a small country.

Author
Prof. Dewakar Goel, 
A Poet, Writer, Professor and Senior Executive in the Government Sector
Email: dewakargoel14@gmail.com

Nano - the dream of Ratan Tata has created a revolution in the Car Industry.

Such a low cost car like Nano may ignite the subdued desire of owning a car even among the lower middle class.

Let us delve into the socio economic ripple that Nano has generated.

 Let us first look into the causes which prompt an individual to buy a car.

• Comfortable mode of conveyance
• Self-controlled and timely arrival at the destination
• Independence from public transport vehicles
• A Social status symbol
• Benchmark of well being
• Luxury and hobby

People buy car for varied reasons. If we can club the reasons into two main categories, we will find that the people go for a car either out of Need Or to fulfil a Desire. A car like Tata Nano, which costs one lac INR, will definitely be the first choice for people in need.

The only problem is the launching of the car and the entire marketing policy have made one message vibrant, its the car for the poor.

So, people for whom their social status is the prime benchmark can still opt for various other available options first hand or second hand.

The National Assessment and Accreditation Council certify that 210 colleges of West Bengal have been duly accredited by NAAC as on January 21, 2008, at a stage when NAAC accreditation has become a benchmark by all the government bodies and controlling authorities. The figure shown is surely not appreciable, when one compares the figure with some other states including Assam.

Here are some Findings:

• The inherent opposition of some members of the college
• The unawareness and fear of uncertainty
• The conviction level of the top management
• The confusing automation and modernization policies and approaches
• The mind set of the people of the college

We may portray some incidents

1. One Principal says, “What will your Internet give me, I have got a huge collection of data, which your internet cant even think of”
2. The cashier of the College is creeping into the college at 11:30 and then he is taking his lavish time for fresh up
3. The Accountant is raising questions about the process, when the date of renewal of domain name and hosting expires and that too after the website remain running for more than 2 years
4. One Principal says, “Wait, let me first check whether the website is up, then will think of the renewal”
5. One Principal wants that the website should have more focus of the environment of the city than the college and students’ activities

There are surely some exceptions, but a major chunk has got such problems. There are unions and associations at each level, like Staff Union, Principals’ association etc. We hope they will start focusing on these to get the ball rolling.

Can we remain at the age of nineteenth century, when the world is haunting much ahead?